The Responsibility of the Online Marketplace to Protect Consumer Data Privacy in E-commerce Transactions

Abstract

Currently, the business world cannot be separated from digital transactions. Internet users continue to increase, and e-commerce transactions also increase. Almost all companies, both small and large companies, trade using the Internet network. The development of the Internet has taken over the conventional business world to become all digital. Even e-commerce transactions do not only use money transfer payments between banks but also through digital payment platforms. This is why consumers do not realize that providing privacy data is easy for companies through the marketplace. For this reason, there are many cases of misuse of personal data that occur. The marketplace must be responsible for protecting personal consumer data. The research method used in writing the paper uses a qualitative descriptive approach. The research with this method is intended to collect essential and detailed information, identify problems, make comparisons or evaluations. The result of this research is to make laws and regulations governing the security of consumer data in the online market. Assisting the government in making laws and regulations regarding consumer data in the online market, so that consumers feel safe for electronic transactions.